Musical copyrights are maddeningly complex and defy universal characterization. Unfortunately, the (understandable) business decisions of some legacy artists, extreme inequality among musical artists, and the way in which musicians are beset on all sides by monopolies may make it difficult to make headway. An artist boycott based on being treated like sharecroppers by the streaming giant could gain a lot of traction. The situation could inspire artists to realize their power in another context: demanding fair compensation for their work.
It wouldn’t be able to rely on the network effects that make people think they cannot live without Spotify, because it’s one-stop shopping for everything audio. If the Young firestorm continues, suddenly Spotify would be a balkanized platform, losing fans of the various artists who object to Rogan. Spotify promises its customers that, by paying one subscription fee, you get access to essentially all recorded music. Besides, misinformation has found its way to people since the beginning of time, no matter what you do.Ī critical mass of artists who demand changes at Spotify could get something done, however, since Spotify relies on them to make their product worthwhile. My personal view is that you err on the side of challenging ideas rather than deplatforming them. I don’t think this will necessarily please anybody: Rogan fans don’t want to see compromises, and critics don’t want him on Spotify. Rogan himself released a close to ten-minute Instagram video promising to host conversations with “more experts with differing opinions right after I have the controversial ones” to “balance things out.” CEO Daniel Ek released a statement stating that the company would publicly release its rules for creators, and add content advisories to podcasts that discuss COVID-19.
When that was met with silence, Young pulled his music, and other artists, including Joni Mitchell and Nils Lofgren, have followed suit. Last week, Neil Young gave Spotify an ultimatum: Drop Rogan, or lose his songs from the platform. After months of hosting guests with opinions outside the scientific consensus on COVID-19 and vaccinations, protests against Rogan for spreading misinformation have reached a fever pitch. At the time, Spotify was attempting to roll up the entire podcast market, and getting the most provocative podcasters under their tent was core to that strategy.Ĭontroversial people have a funny way of being controversial.
Spotify signed Joe Rogan to a $100 million exclusive content deal in 2020 because he was controversial.
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